How to Create a Content Calendar in Asana?

As content marketing becomes increasingly important, many businesses use calendars to help plan and organize content production. One popular tool for creating content calendars is Asana. This project management platform enables teams to collaborate and manage tasks. In this article, we will walk you through how to create a content calendar in Asana.

What Is a Content Calendar?

A content calendar is a planning tool that helps businesses organize their content marketing efforts. It visualizes the content created and published over a certain period, usually a month or a quarter. A content calendar can include blog posts, social media posts, email newsletters, videos, podcasts, and other types of content.

Why You Need a Content Marketing Calendar?

Content Marketing Calendar

Creating a content marketing calendar is essential to ensure your content is timely, relevant, and meets your business objectives. By planning, you can avoid last-minute scrambling and ensure your content is distributed to maximize its impact.

Here are some of the key benefits of using a content marketing calendar:

  • It helps you organize and plan content in advance
  • Ensures content aligns with business objectives
  • Provides a consistent publishing schedule
  • It helps you track the success of your content
  • It enables you to collaborate with your team more effectively

How to Set up Your Content Calendar in Asana?

Here are the steps to create a content calendar in Asana:

Step 1: Create a Project

The first step is to create a new project in Asana for your content calendar. Click the “+ Create” button in the top bar and select “Project.”

Step 2: Choose a Template

Asana offers a variety of templates to help you get started quickly. Choose the “Social Media Calendar” or the “Editorial Calendar” template, depending on your needs.

Step 3: Customize Your Template

Once you’ve selected your template, customize it to fit your business’s specific needs. Add columns for the type of content you’ll be creating, the publishing date, the person responsible for creating the content, and any other relevant details.

Step 4: Add Tasks

Create tasks for each piece of content that needs to be created. Assign a due date and assign it to the appropriate team member.

Step 5: Collaborate with Your Team

Asana makes it easy to collaborate with your team. You can leave comments on tasks, attach files, and use @mentions to notify team members of important updates.

Tips for Using a Content Calendar in Asana

Asana Content Calendar

Here are some tips on how to make the most out of your content calendar in Asana:

  1. Set up recurring tasks: You can set up routine tasks for regular content, such as blog posts, newsletters, and social media posts. This way, you can easily track your progress and ensure that your content is published on time.
  2. Use labels: Labels in Asana are a great way to categorize and organize your content. You can use them to identify the type of content, the stage of the content creation process, or the team responsible for the content.
  3. Assign tasks: You can assign tasks to specific team members to ensure everyone knows their responsibilities and deadlines.

Social Media Calendar Template in Asana

Sure, there’s an expanded section on the Social Media Calendar template in Asana:

Social media has become a vital part of any content marketing strategy, and it’s essential to have a solid plan for your social media content. Asana offers a Social Media Calendar template that can help you keep track of all your social media posts and ensure that you’re posting consistently and effectively.

Asana’s Social Media Calendar template is designed to help you plan and organize your social media content across multiple platforms. The template includes sections for each social media platform you use, such as Facebook, Twitter, Instagram, and LinkedIn. You can customize the template to have additional social media platforms as needed.

You can create tasks for each social media post you plan to publish within each section. These tasks can include all the relevant details for each position, such as the base’s date and time, the post’s content, any accompanying images or videos, and any hashtags or links you want to include.

Using the Social Media Calendar template in Asana can help you stay on top of your social media strategy and ensure that you publish engaging and relevant content regularly. With the ability to view all your social media content in one place, you can easily track your progress and adjust your strategy as needed.

The Social Media Calendar template can also be customized to fit your needs. You can add custom fields to include additional information, such as target audiences or performance metrics, and you can set up custom rules and automation to streamline your social media workflow.

Main Problems When Using Asana Content Calendar

While Asana is an excellent tool for managing projects and workflows, users may need help using Asana as a content calendar. Here are some of the main issues:

  1. Limited visual representation: Asana’s default calendar view is a list or timeline view, which may not provide a comprehensive visual representation of your content calendar. Users may need to create custom views or use third-party integrations to get a more visual overview.
  2. No built-in content planning features: While Asana provides a platform for completing tasks and assigning them to team members, it doesn’t have built-in content planning features, such as suggestions for content topics, keyword research, or content performance tracking.
  3. Learning curve: While Asana is generally user-friendly, there may be a learning curve for new users, especially those unfamiliar with project management software or who prefer a more straightforward interface.
  4. Limited customization: Asana provides some customization options, but there may be limitations on how much you can tailor your content calendar to your specific needs.
  5. Integration limitations: While Asana integrates with many third-party tools, there may be limitations on how well those integrations work for your particular use case. It’s crucial to test integrations thoroughly before committing to them.


In conclusion, creating a content calendar in Asana can be a great way to stay organized and on top of your content marketing strategy. Following the steps outlined in this guide, you can create a customized content calendar that works for your business and team. Remember to use Asana’s features and integrations to streamline your workflow and make collaboration a breeze.

Final Thoughts

A content calendar is a valuable tool for any business that wants to take its content marketing strategy to the next level. Whether you’re a solo entrepreneur or part of a larger team, a content calendar can help you stay organized, consistent, and focused on your goals. With Asana’s user-friendly interface and powerful features, creating and managing your content calendar has never been easier.

So, what are you waiting for? Start planning your content calendar in Asana today and watch your content marketing strategy soar to new heights.


Q: Is Asana Content Calendar Free?

A: Asana offers both free and paid plans. While the free program is limited in features, it still includes the ability to create and manage projects, tasks, and calendars.

Q: Can I Use Asana as a Content Calendar?

A: Asana can be used as a content calendar by creating a project for your content marketing efforts and utilizing the calendar view to track due dates and deadlines.

Q: How Do I Create an Editorial Calendar in Asana?

A: Creating an editorial calendar in Asana follows the same basic steps as creating a content calendar. Create a project, add tasks, and assign due dates. To differentiate between content types, use custom fields or tags. Additionally, you can use Asana’s custom templates to get started quickly and easily.