Learn B2B marketing tips from Tim, the founder of Exposure Ninja. Understand that you’re selling to a person, not just a business. Get clear about your audience and use SEO targeting informational terms for longer sales cycles. Social media matters even in B2B; focus on personality-led content rather than facts/stats.
Stay up-to-date with modern marketing trends like short-form vertical videos and personalized email drips to nurture leads effectively. Content marketing is essential for establishing credibility with customers and nurturing relationships with prospects and customers alike. Use Hootsuite, Webflow, and SAP tools to grow your social media presence without writing code while listening to customer needs before developing technology solutions for them!
7 Essential B2B Marketing Strategies for 2023
- Tim runs a digital marketing agency called Exposure Ninja that helps clients generate leads and sales from the internet.
- In this episode, he discusses seven B2B marketing strategies that can also be used for B2C.
- Just because competitors are boring doesn’t mean you have to be too.
- You’re never selling to a business but always to someone who may act as B2B and B2C targets.
- More decision-makers are involved in B2B sales cycles, so training and education may be necessary before selling.
- Get clear about what you do and who you do it for; don’t assume your audience is educated enough to understand the differences between options.
- SEO is still important in B2B and B2C, but targeting informational terms is crucial for longer sales cycles.
- Social media matters even for B2B since big bosses use it too; focus on personality-led content rather than just facts/stats.
- Video is becoming increasingly popular among B2Bs, with companies like Adobe using vloggers to promote their products/services.
- People love video because it allows them to move away from traditional channels of communication they’ve grown tired of
A B2B Content Marketing Case Study
- Last week, a three-ingredient recipe for creating inspiring content was shared.
- The recipe can make people buy almost anything, even from someone who knows nothing about cooking.
- Someone unsubscribed because they thought the video wasn’t relevant to B2B marketing.
- The person who made the video proved their point by showing how Jesse Genet built a $10 million B2B business using their simple rules.
- Lumi is a company that helps anyone selling products source packaging easily and works with the world’s best packaging manufacturers.
- Ingredient number three of the recipe is talent, which Jesse has in abundance as she is fantastic on camera and trustworthy.
- Ingredient number two of the recipe is having a hook – The Unboxing Things show has a fantastic twist on unboxing videos by talking only about packaging instead of what’s inside it.
- Three years ago, Jesse started uploading an episode of Unboxing Things every Thursday and stuck with it even during the pandemic when she did her videos from home.
- Content builds relationships, relationships build trust, and trust drives revenue – Lumi’s YouTube channel has over 35k subscribers making it tremendously successful for a B2B brand.
- Jesse followed all three ingredients of the simple content recipe for success to transform something boring into something brilliant.
Content Marketing Tips for B2B Marketers
- Content marketing is important because 85% of B2B buyers already have a shortlist of vendors before they start researching.
- The goal of content marketing should be to become the go-to resource for your target audience, not just generate leads and traffic.
- Buyer preferences have changed, and businesses need to adapt their content accordingly.
- A readiness checklist includes having a straightforward narrative and point of view, understanding your unique selling proposition, ensuring leadership buy-in, knowing your ideal customer profile, and having the resources to create content.
- Businesses need help creating good topics for their audience because they focus on commodity content rather than solving their customers’ problems.
- Understanding your customer’s problems is key to creating great content that resonates with them.
- The demand gen framework shows how words influence every part of generating demand and staying top-of-mind with buyers.
- Creating long-form pillar content can help businesses repurpose it into smaller pieces for different channels and formats.
- Topic clusters are an effective way to organize related topics around a central theme or keyword phrase.
- Conducting keyword research can help identify relevant topics that align with search intent and optimize for SEO purposes.
Content Marketing Tips for B2B Organizations
- This week’s Whiteboard Friday is about B2B marketing, specifically B2B content marketing.
- The B2B funnel is similar to the B2C funnel, but there are some differences in targeting and metrics.
- It’s important to target the right part of the funnel with your content and try to cover only a few stages at a time.
- Many B2B transactions involve multiple decision-makers, so it’s essential to consider all personas involved in the buying process when creating content.
- Paid promotion can be more effective for B2B than B2C due to higher customer lifetime value (CLTV) and lower customer acquisition cost (CAC).
- Many B2B marketers make their content easier to access by requiring less information or making it only downloadable.
- Making your content web-accessible and providing teasers on the page can improve engagement and sharing.
- Personalized follow-up messages based on previous downloads can help increase engagement with future content.
- Metrics such as leads generated are often used in measuring success in b-to-b marketing rather than social shares or raw traffic numbers.
- B-TO-B marketers should focus on identifying which part of their sales funnel needs improvement, then apply appropriate metrics that will measure progress towards achieving those goals
12 B2B Marketing Strategies For 2023
- B2B businesses should consider using Facebook for marketing, despite common misconceptions.
- Email drips can be a powerful tool for B2B companies to automate email sequences triggered by events.
- LinkedIn’s newsfeed is less effective for lead generation than other strategies like SEO and Google Ads.
- According to LinkedIn research, building a solid brand through content creation on platforms like YouTube, podcasts, blogs, and social media is the most effective long-term strategy.
- Search engine optimization (SEO) is the single most effective marketing channel for B2B companies because it delivers in-market traffic that keeps coming daily at no expense.
- Google Ads can help capture people actively looking for your services but can be expensive over time, with clicks ranging from a few dollars to hundreds depending on industry competitiveness.
- Facebook ads are ten times cheaper than LinkedIn ads and offer unmatched targeting options based on job title, industry, behaviors, lookalike audiences, and remarketing audiences, making them an excellent source of brand awareness and lead when used effectively with value-driven messaging over time.
- Referral websites such as G2 Capterra or Trustpilot provide opportunities to gain visibility where potential customers are researching before making purchases in the long sales cycle of B2B Industries.
- Email newsletters remain one of the most powerful ways to nurture leads in B2B marketing due to their ability to establish relationships over time until they convert into sales.
- Email drips allow pre-made email sequences triggered by events that send emails automatically without lifting a finger which can be very powerful if carefully crafted around how people buy products/services.
- Retargeting helps stay in touch with hot leads by showing relevant ads based on their previous actions, such as visiting pricing pages.
Simple Content Marketing Strategies for Your B2B Business
- Content marketing is important for B2B companies to reach and engage their target audience.
- Content marketing involves creating and distributing valuable, relevant, and consistent content.
- It helps establish the company as an industry expert and nurtures relationships with prospects and customers.
- To get started with content marketing, identify your target audience through market research and create a content calendar.
- Stick to guidelines such as choosing relevant topics, using clear language, and including multimedia elements in your content.
- Promote your content through social media channels, email marketing, and paid advertising using compelling headlines and keywords.
- Metrics to track progress include traffic, leads generated from the content, conversion rate of visitors into customers, and engagement on social media platforms.
- Tracking these metrics can help improve the effectiveness of the company’s content marketing efforts.
- The team of experts can assist you in improving your B2B business’s success by contacting them today.
The Best B2B Content Marketing Strategies for Business
- Content marketing is essential for b2b marketing and growth hacks for startups.
- Authentic and need-based content is crucial to establish credibility with customers.
- Updating and repurposing existing content is more effective than repeatedly creating new blogs.
- Documenting the content marketing process increases the chances of success by twice as much.
- Data-driven and opinionated content perform well in terms of sharing and comments.
- Prioritize existing customers while aiming for a bigger audience through valuable content creation that solves or addresses their problems.
- Align marketing plans with business plans for your efforts’ direction, intent, and call-to-action.
- Use Google Analytics to know your audience’s demographics, interests, tone preferences, etc., which helps create personalized content that resonates better with them.
- Keep an eye on competitors’ strategies to learn from their successes or failures regarding producing/promoting/audience reaction towards their content without overdoing them.
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