Social media management manages a brand’s presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves creating, publishing, analyzing, and engaging with content on social media networks to increase brand awareness, drive website traffic, and, ultimately, achieve business goals.
What is Social Media Management?
- Social media management involves creating, publishing, promoting, and managing content across social media channels.
- Social media marketing is the umbrella term for all social media activities that promote a business to potential customers.
- Social media advertising is running paid advertisements on social media to direct people to an external destination like a website.
- Customers spend 3-4 hours daily on social media, making it important for businesses to be present.
- Authentic relationships can be built with customers through two-way communication via social media management.
- Likes and followers create website traffic and sales by building trust with customers over time through the frequency of engagement with interesting content.
- To succeed in social media management, businesses must make their content about their customers’ desires rather than just pushing products or services constantly (me me me approach).
- Understanding customer avatars helps select key platforms where they are most active such as Facebook or Instagram; women mainly use Pinterest, while professionals mostly use LinkedIn.
- Creating attractive profiles that accurately represent your company’s mission statement and include contact information will help attract more followers.
- Paid promotion through sponsored posts or influencer marketing may be necessary for reaching desired audiences, but organic reach still plays a role.
Social Media Management Vs. Social Media Marketing
- The video discusses social media marketing versus social media management.
- Social media marketing involves paid ads on platforms like Facebook, Snapchat, LinkedIn, and Instagram.
- Social media management involves managing clients’ social profiles by creating posts and engaging with followers.
- Both services benefit businesses regarding traffic they own (social media management) or pay for (social media marketing).
- Social media management is easier to learn and a good option for beginners with no experience.
- Retainers are generally lower for social media management than social media marketing due to the difference in generating sales through paid ads versus organic reach.
- Social media marketing requires more time to learn. Still, it can result in higher retainers as it is considered a high-income skill that can generate significant client revenue through successful ad campaigns.
- Offering both services allows businesses to cater better to their client’s needs and upsell additional assistance if necessary.
- Ultimately, the choice between offering one service over the other depends on individual circumstances such as skill level, interest in learning new skills, and desire to scale up quickly or gradually grow a business over time.
How Much to Charge for Social Media Management
- The video is about how to price social media management services.
- There are five things to consider when pricing: bills, business expenses, taxes, hours worked per week, and hourly rate.
- Your packages will depend on your client’s goals and requirements.
- Social media marketing and managing are different but can be offered together or separately.
- Packages should focus on the value your client is getting based on their goals (e.g., maintaining current audience vs. skyrocketing growth).
- Video content takes longer to create than graphics, so it should be priced higher if offering that service.
- Offer more than management services such as ebooks or mini-courses for passive income streams.
- Personal experience suggests starting at a lower price point and increasing as skills improve (e.g., $150/month for 4 Instagram posts vs. over $1000/month later).
- Prices given in the video are general numbers seen online but may vary depending on individual circumstances.
- Money mindset is important in setting prices – believe in the value you offer and don’t be afraid to ask for what you’re worth over time as skills improve.
The Benefits of Being a Social Media Manager
- Social media management is a fun and creative career that allows you to connect with people in new and exciting ways.
- As a social media manager, you will be responsible for crafting engaging content that helps your clients connect with their audiences on a deeper level.
- The role requires creativity, strategic thinking, and constant learning to achieve success.
- You can collaborate with other creatives, marketers, and business leaders to create effective and exciting content.
- There are no limits to what you can do as a social media manager; you can let your imagination run wild, trying out new ideas and experimenting with new formats.
- Being a social media manager means being at the forefront of some of the most exciting and innovative campaigns.
- You’ll get to work with forward-thinking companies, startups, and brands, helping them reach new audiences and create memorable experiences.
- Social media management offers freedom and flexibility in terms of working from home or in an office environment that suits your lifestyle preferences.
- With social media being such a global field, plenty of opportunities are available worldwide for those interested in pursuing this career path.
- Overall, being a social media manager is impactful because it allows one to impact the world while having fun!
Social media management can be done in-house or outsourced to a social media management agency. Effective social media management can help businesses build brand awareness, engage with customers, and drive traffic and revenue.