Marketing calendar software is a tool that helps businesses plan and organize their marketing efforts by organizing and scheduling marketing campaigns, events, and other marketing activities.
These tools often allow companies to track and analyze their marketing data and create reports to help them make informed decisions about their marketing strategy. Some marketing calendar software includes features like social media scheduling and email marketing tools.
How to Create a Marketing Calendar for 2023
- Adrienne is a senior marketing manager at Hiilite.
- She will discuss setting up a marketing calendar for digital and annual marketing strategies.
- They have developed an easy-to-use template in Microsoft Excel spreadsheet format.
- The first tab provides an overview of the entire year, with columns to break down activities such as pay-per-click campaigns, social media, video or photography blogging newsletters, etc.
- The second tab is for budgeting quarterly expenses related to activities undertaken throughout the year.
- The third tab outlines overall objectives and metrics used to measure progress towards achieving them; it also includes audience profiles and platforms targeted for each quarter’s campaign strategy planning process.
- Each subsequent tab breaks down monthly activities that need to be undertaken during each quarter’s campaign strategy planning process so that everyone on the team knows what needs doing when they need to do it!
- This template can be modified according to your business/company needs but still, keep you focused on your main goals while moving towards targets you want to achieve without rebuilding every year!
- It is easy to use and has been adjusted by Hiilite agency staff members, who find it useful too!
- If you have any questions or comments about this template-based video series, feel free to reach out via social media!
PromoPrep Marketing Calendar Software
- Promo Prep is a tool for tracking marketing campaigns and promotions.
- It allows for easy collaboration and communication across the marketing team.
- All details of activities are captured in one place, including activity name, start/end dates/times, recurrence, promo code/landing pages, etc.
- The tool is customizable with fields and descriptors to fit specific needs.
- Labels can be assigned to different activities based on marketing channels or message types.
- Permissions can be set up so that team members can only access certain activities based on their roles or responsibilities.
- There is an alert system for changes made to the calendar, and emails can be sent out when new activities are added or removed.
- The compare functionality allows for year-over-year planning by comparing the current year’s activities with previous years.
- Integrations with Google Analytics and Shopify allow for revenue/sales tracking within the tool.
- A demo or free trial of Promo Prep can be requested if you are interested in using it as a marketing management tool.
How to Create and Use a Marketing Calendar
- A marketing calendar is used to plan and organize marketing projects.
- Marketing calendars can be in spreadsheets or apps like CoSchedule’s marketing calendar.
- Content creators and teams at all levels use editorial calendars and marketing calendars.
- Marketing calendars solve problems related to organization, team communication, visibility, and strategic planning.
- Marketers who are organized are 397% more successful than those who struggle with organization.
- Choosing a type of calendar depends on the needs of your company and team members.
- Understanding the lean startup loop can help test projects put on the calendar.
- Defining team roles helps understand what everyone does in completing projects on the calendar.
- Generating content ideas based on topical themes, sales cycles, campaigns, etc., can be added to the calendar gradually, starting small and then scaling up as you get comfortable.
- Prioritizing content that generates revenue keeps focusing on important projects.
How To Plan Out Your Email Marketing Campaign Calendar
- Andriy will show how they plan out a campaign calendar for clients.
- They use a tool called Miro, which is like an unlimited whiteboard.
- The calendars can be found on their blog and are updated monthly.
- They download the calendar images and upload them onto Miro boards.
- They use color coding to indicate holidays and finalize plans with Post-it notes.
- Yellow indicates something that’s not final, while green means it’s finalized.
- Anyone can collaborate on the board by adding or commenting on it.
- Following someone’s actions on the board is possible by clicking their name or image.
- All strategic planning for clients is done inside of Miro because it’s user-friendly and easy to share comments with others online.
- Andriy invites viewers to share any questions or ideas about using cool tools in campaign planning.
Free Marketing Calendar Template
- The video is about creating a marketing calendar template.
- The template aims to organize the chaos in your head and answer budget questions easily.
- A calendar template can be obtained from monday.com, a project management tool.
- Monday.com offers a 14-day free trial for users to test the tool’s features.
- The main table view shows groups divided by quarters (Q1-Q4) and items as rows representing different marketing initiatives.
- Labels, goals, and brainstorming documents can be added to each item for better team organization and communication.
- Different views, such as a timeline or calendar view, are available on monday.com for visual orientation.
- Filters allow users to sort data based on the priority or status columns they create.
- Workflows automate tasks such as automatically notifying team members when timelines change or moving finished projects into separate groups.
- Monday.com has many possibilities beyond what was covered in this video, making it an intuitive and powerful tool for managing business operations effectively.
Create A Social Media Content Calendar From Scratch
- The speaker has created a content calendar system that works for her.
- The system allows her to create consistent content for multiple social media platforms.
- A content calendar is necessary to stay caught up with posting on all social platforms.
- The speaker’s name is Trina, and she specializes in organizing and planning content.
- She struggled with consistency on social media when she developed this system.
- Her January content calendar includes Instagram stories, feed posts, carousel posts, IGTV episodes, and Instagram lives planned on Wednesdays.
- Asana can be used to create a project board for the content plan with templates and subtasks listed under each platform column.
- Color coding tags can be added to tasks based on the platform they are intended for (e.g., yellow tag for Instagram).
- Assigning due dates and assigning tasks to team members helps keep track of progress toward completing the plan.
- The speaker recommends a solid content marketing strategy before creating a detailed content calendar.
How to Plan and Create Content Marketing Calendar
- The video concerns creating a well-rounded content calendar for online brands or small businesses.
- Content marketing is important to reach new audiences and grow an audience that feels connected to the brand.
- Content helps grow email lists, which are critical to growing a business or brand.
- Direct sales can be generated through content by taking people along the journey of getting to know and trust the brand.
- Showing up and serving your audience well with content is key to growing business with impact.
- Different types of content include email lists, blogs, podcasts, social media (Instagram, Facebook), and search-driven social media (YouTube, Pinterest).
- Start with two types of content that fit your ideal audience, and have one class you own (email list or blog).
- Plan out long-form foundational pieces of content that can be repurposed into other forms, such as Instagram captions or blog posts.
- Mix different content pillars such as educational or personal topics, when developing ideas for long-form content.
- Repurposing long-form pieces of content makes creating more diverse forms of content easier over time while maintaining consistency in messaging across platforms.
Marketing Calendar Office Quick Start Guide
- To use Marketing Calendar Office, go to mymarketingcalendaroffice.com and enter your account number, username, and password.
- The default calendar can be renamed by going to “Manage My Office” and clicking “Calendar.”
- There are three steps to using the Marketing Calendar Office: starting with a campaign, adding a project, and then adding tasks for that project.
- To create a campaign, go to “Manage My Office,” click on “Campaigns,” select “Create Campaign,” enter the name of the campaign, and set start and end dates for it as well as budget information if desired.
- A brief description of the campaign can also be added, along with comments about it.
- Projects can be added under the campaigns by clicking the projects/events/press releases button and selecting add a task from there.
- Project details such as start/end dates, assigned manager(s), and comments section, where additional information can be entered about each task or event associated with this particular project, are available here too.
- Tasks can then be added under each project by highlighting it first before clicking on the ‘add task’ button, which will bring up an editor window where you’ll need to fill out fields like task name/date due date/responsible person etc., followed by saving changes made so far.
- Events related to campaigns/projects/tasks may also be created separately via Manage My Office > Events > Create Event option; these events will show up in the dashboard view alongside other items already mentioned above (campaigns/projects/tasks)
- The dashboard view provides an overview of all activities within your marketing calendar office, including campaigns/events/tasks. In contrast, Gantt chart/calendar views offer more detailed visualizations depending on the data you want to be displayed at any given time.
How to Plan Your Instagram Feed Using Canva
- Canva can plan Instagram feeds instead of planning apps like Planoly, Unum Later, or Preview.
- Modern Millie is a social media influencer who posts videos every Wednesday on the latest strategies and trends on social media to help grow your brand.
- She uses Canva to plan her Instagram feed because she finds it easier than her phone, and since her feed uses more graphics, it makes sense for her to stay on her laptop.
- She created a template called “My Planning Feed Template” in Canva where she uploads photos and arranges them according to how she wants them displayed in her feed.
- With other planning apps, you can not plan out reels very well, but with Canva, you can have a spin cover image so that when plugged into the feed layout after posting it into your feed, you can see how it will look cropped.
- Millie plans three weeks of posts at once by plugging everything into Trello board which helps manage the content calendar week by week as this seems manageable for batch writing captions while images are planned for two weeks.
- The video also talks about Dollar 80, an extension designed to make commenting on other users’ posts easier and more organized, thereby increasing engagement and following without being bot-like system software.
- Millie prefers using Canva over other planning apps because they require payment upgrades before certain features become available such as scheduling carousel posts or auto-posting, unless one has a business account connected through Facebook creator studio, which allows creators/businesses to schedule their post automatically, except for video contents like Reels.
- The only downside of using Canva is that there’s yet to be an option for auto-scheduling. Still, one has a professional account creator/business account connected through Facebook Creator Studio. In that case, they can create and schedule their post to auto-post, except for video content like Reels.
- Millie encourages viewers to subscribe to her channel and turn on the bell notifications so they don’t miss when she posts her videos.