Competitor SWOT Analysis: A Step-by-Step Guide

What is SWOT Analysis? SWOT analysis is a strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats. It is a valuable tool for evaluating the internal and external factors that can impact the success of a project or organization. In this article, we’ll focus on providing guidance on how to conduct a SWOT analysis of competitors.

What is the Purpose of SWOT Analysis?

Swot Analysis

The purpose of a competitor SWOT analysis is to gain a comprehensive understanding of the competitive landscape and to determine a company’s position on its competitors. This information can be used to make informed decisions about future strategic planning and to develop a competitive edge.

How to Do SWOT Analysis of Competitors

  • Types of Competitors: Identify the types of competitors you will be analyzing. This could include direct competitors, indirect competitors, and potential competitors.
  • Competitor Strengths: Think about their market share, brand reputation, and customer base. What sets them apart from others in the industry?
  • Competitor Weaknesses: Do they need to improve in innovation? Do they have poor customer service? What are the areas they need to improve on?
  • Competitor Opportunities: Can they expand into new markets or develop new products? Are they open to new partnerships?
  • Competitor Threats: Are they facing increasing competition? Are market trends changing? Are there any regulatory changes they need to worry about?

Competitor SWOT Analysis Examples

To gain a better understanding of how a competitor SWOT analysis works, let’s look at a few examples. For example, if we were conducting a competitor SWOT analysis of a company like Amazon, we would identify the following:

Strengths: Amazon’s vast product selection, a strong brand reputation, a large customer base, and a well-established distribution network.

Weaknesses: Amazon faces intense competition, a high employee turnover rate, and regulatory challenges in specific markets.

Opportunities: Amazon can expand into new markets, such as healthcare or grocery, and increase its focus on sustainability and social responsibility.

Threats: Amazon faces increased competition from e-commerce companies and potential regulatory challenges, such as privacy concerns or tax disputes.

Competitor SWOT Analysis Template

Swot Analysis Template

A competitor SWOT analysis template typically includes sections for:

  • Competitor name
  • Competitor Type (direct, indirect, or potential)
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

By filling out this template for each competitor, you can gain a comprehensive understanding of the competitive landscape and use this information to make informed decisions about your company’s future strategic planning.

In conclusion, a competitor SWOT analysis is an essential tool for organizations looking to gain a competitive edge and to make informed decisions about future strategic planning. By understanding a competitor’s strengths, weaknesses, opportunities, and threats, you can develop a strategy that considers the competitive landscape and positions your company for success.


Q: Why is SWOT Analysis Competitor Important?

A: SWOT analysis of competitors is essential because it provides valuable information about the competitive landscape that can be used to make informed decisions about future strategic planning and develop a competitive edge.

Q: What is the Difference Between SWOT Analysis and Competitive Analysis? Is SWOT Analysis a Part of Competitor Analysis?

A: SWOT analysis and competitor analysis are strategic planning tools that help organizations understand their internal and external factors. Competitor analysis focuses specifically on a company’s competitors. In contrast, SWOT analysis is a part of competitor analysis. It is used to evaluate the competitiveness of a company against its competitors.

VUCAC SWOT Analysis Template

SWOT analysis helps teams quickly elaborate their major internal strengths and weaknesses, external opportunities and threats through thorough research and investigation, which will be arranged into each SWOT quadrant.

Then your team will be able to reach a series of conclusions by mapping all kinds of factors and analyzing them systematically.

The SWOT analysis template can be used in a variety of situations related to your existing business, new product opportunities or competition.

For individuals, you can also use this template to identify current situation and new opportunities.