Learn how to create a successful content marketing strategy for small businesses by developing topics, creating valuable content, and posting on multiple channels. Use SEO optimization techniques like Google search bar auto-fill suggestions or Chrome extension Keywords Everywhere to improve visibility. Utilize social media platforms and email to reach relevant leads in your CRM database while allocating a budget for paid advertising campaigns. Stay consistent with content creation, and hold yourself accountable for completing it regularly. Follow these actionable tips from experienced marketers to take your business to the next level of success in 2023!
Content Marketing Tips for Small Business
- Content marketing is essential for small businesses as it builds trust and traffic over time.
- Discover topics that will drive your content marketing strategy by considering your customers’ questions during their research phase.
- Create at least 52 topics for a year-long strategy, with each case having 1,000 words of content, visuals, and a video summary.
- Post the content on multiple channels, such as your website, social media platforms, and email to relevant leads in your CRM database.
- Allocate some budget to promote the content through paid advertising on social media or retargeting campaigns.
- Commit fully to executing a consistent content marketing strategy, essential for staying competitive in today’s market.
- Schedule time to create the content and hold yourself or internal employees accountable for completing it regularly.
- SEO optimize titles using Google search bar auto-fill suggestions or Chrome extension Keywords Everywhere
- Share valuable messaging that answers key customer questions via remarketing across all social media sites and Google search pages.
How to Do Content Marketing for Small Business?
- The webinar is about content marketing for small businesses.
- The speakers are Alyssa Crabb and Michelle Leon from Human, a digital marketing agency based in Orange County, California.
- They specialize in content and SEO strategies for clients across various industries.
- Their primary strategy is topic clusters, which involve linking similar content on a website to create relationships with search engines like Google.
- Topic clusters help establish authority and credibility over time, leading to higher rankings and organic growth.
- One of their clients is Thompson Tee, an e-commerce company selling patented sweatproof undershirts designed to help with underarm sweat problems caused by hyperhidrosis or excessive sweating.
- To overcome challenges such as competition from larger retailers like Target or Walmart and difficulty ranking for medical-related terms due to lack of brick-and-mortar presence, they took an audience-first approach by researching personas’ pain points related to sweat stains and creating helpful content around common questions using keyword research tools like SEMrush.
- Creating valuable content that resonates with the target audience is critical to success in content marketing, according to Google’s recent “helpful content update.”
- Using SEMrush’s keyword tool helps them expand potential ideas for topics related to their client’s products or services while also understanding what users are searching for online regarding those topics.
- Overall, the speakers share best practices learned through years of experience working with different industries that can be replicated by small business owners looking to improve their content marketing strategies.
Content Marketing Strategies for Small Business in 5-Steps
- Content marketing is essential for small businesses to reach their target audience.
- Many small business owners are still determining where to begin with content marketing.
- The five steps for small businesses to get started with content marketing including strategy, content creation, planning, tracking ROI, and creating engaging content.
- A successful content marketing strategy covers defining the target audience, developing topics and themes, setting campaign goals, deciding on publication channels, and repurposing and tracking results.
- Developing a customized knowledge bank is essential as it is a repository of topics and ideas that will serve as your content bullseye.
- Popular types of content include blogging or articles, podcasting or audio content, and video and email marketing/newsletters.
- Creating a process and calendar for posting your content is essential for staying organized and consistent in publishing activities.
- Consistency in distribution is critical to maximizing the impact of your posts by using high-quality images/videos/audio snippets and hashtags while also engaging with the comments section after they have been published.
- Regularly analyzing your analytics helps you track what’s working/not working so you can leverage wins while avoiding revisiting what didn’t resonate with your audience.
- Content Marketing is an effective way for small businesses to attract new customers & grow their business by following these five steps.
Instagram Content Ideas for Small Businesses
- Ni is sharing content ideas for generating sales and engagement on social media.
- Instagram stories can share backstories, struggles, funny stories, behind-the-scenes photos/videos, and product benefits/testimonials.
- Talking about oneself can create relatable content and get conversations going.
- Displaying branded items uniquely with a call to action can lead to website visits or comments.
- Shoutouts to followers/customers can show appreciation and build community engagement.
- DIY product displays using tape and slow-motion videos are easy ways to showcase products aesthetically.
- Product promotions through posts/coupons/sales/trending memes can generate interest and sales.
- Various content ideas such as answering FAQs, telling origin stories/failures/achievements, addressing customer pain points/solutions, utilizing giveaways/freebies/recycling old videos/reusing trending sounds/photo carousels/short clips/question prompts/product drops/etc., showcasing tutorials/tips/client transformations/lists/daily life logs/pivotal moments/etc.
- More specific content ideas such as asking questions (this or that/would you rather/caption this), using slow-motion videos for small products on fabric/pillows/clothing/etc., featuring jewelry organization ASMR-style video.
How to Use Social Media for Marketing Your Business
- The speaker is passionate about content marketing for small businesses.
- Many people have tried social media marketing but have yet to see the results they expected.
- The speaker invested in courses and coaching to improve their social media marketing strategy.
- Social media has brought 44% of overall Etsy traffic, with Pinterest being a significant traffic driver.
- Content marketing attracts and transforms prospects into customers by creating and sharing free valuable content.
- Building trust through providing value leads to knowing, liking, and trust from potential customers.
- Traditional sales funnels end after the sale, while flywheel funnels focus on attracting, engaging, and delighting customers to create repeat business and referrals.
- Understanding that content marketing is about the customer is critical to building knowability and trust on social media platforms.
- Patience and planning are required for successful social media marketing strategies.
- The next video will cover which platforms Etsy sellers should be on to drive traffic and increase sales.
Small Business Content Marketing Tips
- Content marketing is about strategy and creating value for your audience and business/brand.
- Have a clear communication strategy for your content, including knowing your audience’s tone.
- Understand the context of your marketing platforms (e.g., YouTube vs Periscope).
- Respect your audience’s time by giving them upfront value and telling them why they’re there.
- Use calls to action (CTAs) to align your content with business objectives/goals.
- Content should be planned with specific goals, such as raising a public profile or getting people to buy something through an affiliate link.
- Different platforms have nuances that need to be respected when marketing content.
- If struggling with content marketing, consider outsourcing or reaching out for help from Roberto Blake at robertoblake.com
What Is the Outlook for Small Businesses in 2023?
- The video discusses small business ideas that can be started this year.
- Small businesses are profitable, and anyone can start them regardless of saturation in the industry.
- These businesses can adapt to changes, seasons, trends, and demand throughout the year.
- Examples of small business ideas include planning business, heat press printing business, mailer or packaging business for other small businesses, mug or cup printing business, canvas art business, and candle making business.
- Planner businesses can create different variations for entrepreneurs entering a new year, such as daily planners or marketing planners.
- Heat press printing businesses with unique designs have a loyal customer base that appreciates exclusive products.
- Mailer or packaging businesses serve product advertisement and brand promotion while ensuring safe delivery to online consumers.
- Mug or cup printing businesses offer personalized gifts for various occasions, such as corporate gifts for employees or wedding gifts for friends and family members.
- Canvas art businesses fill a gap between low-cost providers and expensive designers by offering affordable personalized canvas prints with cool designs outsourced from other artists if necessary.
- Candle making is accessible to start with a thriving market because people spend more time at home investing in self-care; candles make homes smell good & feel comfortable.
How to Start Affiliate Marketing for Beginners
- The video explains how to make $15,000 in two months without spending money on ads.
- Affiliate marketing promotes a business’s products or services and gets a commission from the sales when someone purchases through your link.
- To succeed in affiliate marketing, you need an excellent high-ticket front-end affiliate offer and a good backend offer that complements the front-end offer and provides value to your audience.
- A sales funnel is the journey through a series of web pages that potential customers take to go through and purchase your product.
- The free traffic source used was TikTok creating valuable content consistently daily with clear calls-to-action leading to an opt-in page for email collection.
- An email sequence is important because only some people purchase immediately when they reach this sales page; others need more information before deciding.
- Legendary Marketer’s 15-Day Business Builder Challenge was used as the high ticket front-end affiliate offer, which converts well due to its quality program teaching people how to start an affiliate marketing business online in just 15 days for only $7 with upsells available later on for higher commissions.
- Providing value and being relatable helps gain trust from potential customers leading them toward purchasing decisions.
- Once traffic reaches the final sales page, it becomes a legendary Marketer’s job to convert them into actual sales while affiliates earn commissions from successful conversions.
- The key takeaway is that anyone can start earning money online using these methods without any special skills or expertise required.
Content marketing for small businesses is a strategic approach to creating and sharing valuable, relevant, consistent content to attract and retain a clearly defined audience. Content marketing can be an effective way for small businesses to build their brand, establish themselves as thought leaders in their industry, and engage with potential customers.
Small businesses should first identify their target audience and understand their needs, preferences, and behaviors to develop a content marketing strategy. They can then create content that addresses these needs and provides value, such as blog posts, social media updates, videos, e-books, webinars, and more.
The content should be optimized for search engines to increase visibility and reach. It should be shared on various channels, including the business’s website, social media pages, email newsletters, and other relevant platforms.
Consistency is also crucial in content marketing for small businesses. Regularly publishing new content can help establish the company as a trusted source of information and keep the audience engaged.
Overall, content marketing can be a cost-effective way for small businesses to build their brand, attract new customers, and retain existing ones, by providing valuable content that addresses their needs and interests.