Learn how to create successful content marketing tips for your small business. Discover topics that will drive traffic and build trust, then start at least many topics with visuals and video summaries. Post on multiple channels, allocate a budget for paid advertising and commit fully to executing a consistent strategy.
SEO optimize titles using Google search bar auto-fill suggestions or Chrome extension Keywords Everywhere. Share valuable messaging via remarketing across all social media sites and Google search pages. Consider outsourcing if needed.
Content Marketing Strategies for Small Business
- Content marketing is important for small businesses as it builds trust and traffic over time.
- Discover topics that will drive your content marketing strategy by considering your customers’ questions during their research phase.
- Create at least 52 topics for a year-long strategy, each with 1,000 words of content, visuals, and a video summary.
- Post the content on multiple channels, such as your website and social media platforms, and email relevant leads in your CRM database.
- Allocate some budget to promote the content through paid advertising on social media or retargeting campaigns.
- Commit fully to executing a consistent content marketing strategy, essential for staying competitive in today’s market.
- Schedule time to create the content and hold yourself or internal employees accountable for completing it regularly.
- SEO optimizes titles using Google search bar auto-fill suggestions or Chrome extension Keywords Everywhere
- Share valuable messaging that answers key customer questions via remarketing across all social media sites and Google search pages.
Top 5 Content Marketing Tips For Small Business
- Content marketing is about strategy and creating value for your audience and business/brand.
- Have a clear communication strategy for your content, including knowing your audience’s tone.
- Understand the context of your marketing platforms (e.g., YouTube vs. Periscope).
- Respect your audience’s time by giving them upfront value and telling them why they’re there.
- Use calls to action (CTAs) to align your content with business objectives/goals.
- Content should be planned with specific goals, such as raising a public profile or getting people to buy something through an affiliate link.
- Different platforms have nuances that need to be respected when marketing content.
- If struggling with content marketing, consider outsourcing or reaching out for help from Roberto Blake at robertoblake.com
10 Marketing Strategies to Grow Any Business
- The speaker will provide ten marketing tips and strategies to help businesses grow.
- The framework provided will guide businesses in generating new customers, leads, sales, and campaigns.
- Starting with the offer is crucial for any campaign or business launch.
- For a new business, it’s important to understand the target market before creating an offer; for an existing business, choose the right offer that aligns with your ideal customer base.
- Setting goals is essential but vague; having a North Star helps keep you on track toward increasing revenue or sales.
- The target market is the most important marketing element as everything revolves around them; understanding their pains and problems is key to positioning your product/service as a solution.
- Demographic details (age, gender), geographic details (location), and psychographic details (values/beliefs) make up the ideal customer avatar (ICA).
- Understanding their miseries (fears/problems/pains/frustrations) can help create targeted messaging that resonates with them.
- Miracles are what they desire/aspire towards – knowing this can also inform messaging/content creation that appeals to them emotionally/psychologically.
- Marketing should always be done in service of one single offer at a time – overwhelming potential customers with too many options can lead to clarity/paralysis by analysis.
Instagram Content Marketing For Small Business
- Instagram marketing strategies have changed, and what used to work may not be effective anymore.
- Video content is now more important than photos on Instagram.
- Different types of video content can be uploaded on the platform, each with its advantages and disadvantages.
- Only a small percentage of businesses have figured out how to succeed on Instagram.
- Optimizing your bio is crucial for clarifying what you do, who you do it for, and why someone should follow you or stick around for what you offer.
- A brand plan that prioritizes consistency, clarity, and congruence is essential for success on Instagram.
- Finding the balance between feed posts, reels, stories, and lives is key to reaching new audiences and going viral.
- Hashtags are still relevant but need to be researched carefully to ensure they apply to your business and target market.
- Leveraging micro-influencers can provide valuable exposure at a lower cost than larger influencers or brands.
- User-generated content (UGC) can help showcase your product in unique situations or locations. In contrast, leveraging DMs can help build relationships with potential customers through direct messaging features on the platform.
Digital Content Marketing Strategy for Small Businesses
- Know your audience
- Write for your audience
- Research your competitors
- Find a unique angle
- Narrow your focus
- Have a purpose for everything you create
- Make readers your priority
- Make relevant connections to your business
- Set measurable goals
- Monitor progress
Marketing Strategies for Small Business in 2023
- Marketing is essential for any business to attract prospects, turn them into buyers, and generate profit.
- Small businesses have limited resources compared to larger firms, so effective marketing strategies are crucial.
- A marketing plan should clearly outline how a business will reach its ideal customers by implementing an effective strategy.
- It’s important to identify and focus on the most effective tactics for promoting a business.
- Instead of just promoting products, businesses should make videos about their customers’ struggles and how their products can help solve them.
- The pros optimize for short periods called micro-moments, taking users one step at a time until they love the product and give more of their time to it.
- Small businesses need to create a message that changes people’s beliefs and thoughts by talking about their stories, successes, struggles, fears, and failures to stand out with brand information.
- Suppose you have a small budget for marketing as an online business owner. In that case, you can get creative by posting in Facebook groups related to your niche without advertising directly but still getting exposure through word-of-mouth recommendations from satisfied customers who search your website after seeing your post in the group.
- Selling emotions is more important than technical details when it comes to making lasting memories that lead people back again later on down the line because experiences create emotional connections between brands/products/services/ideas/etc., not just rational ones based on features or benefits alone; therefore feed into desires based on what you sell rather than trying too hard with facts & figures alone!
- Pop-up stores are meant not only to sell products but also provide brand experiences that engage consumers emotionally, such as the Glossier store, which was like Disneyland for adults, or Taco Bell pop-up hotel in Palm Springs, or Bumble cafe opening in New York City