Learn about the importance of social media in digital marketing, including email and mobile marketing. Understand how to achieve your goals on different platforms by engaging with your community and taking small steps over time. Discover the differences between social targeting ads, social media marketing, and management and the benefits of investing in both approaches. Explore various aspects of digital marketing such as SEO, content creation, PPC advertising, CRO optimization, freelancing, or starting a small agency. Finally, learn tips for successful affiliate marketing using short-form vertical videos across multiple platforms to increase reach and visibility.
Difference between social media and digital marketing
- Social media is part of the digital marketing mix, including email marketing, customer relations, and mobile marketing.
- Social media can be more glamorous than other aspects of digital marketing.
- The core business of social media is educating brands and companies on the whole picture of digital marketing.
- Knowing what to achieve with social media is essential before opening different platforms.
- Engaging with your community in the first two years is crucial for growth and engagement.
- Small and medium-sized enterprises (SMEs) need social media services more than big corporations because they have less money or strategy.
- Big companies need tweaks on where to focus their efforts to target the right audience effectively.
- SMEs need education on how to use social media in an intelligent way that will benefit their market and customers.
- An intelligent approach towards social media requires small steps taken over time rather than trying to do everything at once.
- Investing time into engaging with customers through email and tweets can significantly impact growth moving forward.
Social Media Marketing vs. Social Media Management
- Marketing 360 explains the difference between social targeting ads, social media marketing, and social media management.
- Paid and organic approaches are used in search engine optimization and social media.
- Social targeting ads are a paid approach allowing immediate visibility based on demographics and budget.
- Social media management is an organic approach that builds content, engages with the community, and increases followers over time.
- Both approaches have benefits but require different investments of time or money.
- Investing in both approaches can lead to increased brand awareness and sales.
- Social marketing/advertising is short-term but visible immediately, while social media management takes longer to generate results but has long-term benefits.
- Building an organic presence through content creation creates “social proof,” which increases trust from potential customers.
Social Media Marketing vs. Digital Marketing
- The video discusses the differences between social media marketing and digital marketing.
- Both strategies use similar platforms and tools for their marketing efforts.
- Digital marketing includes online strategies such as social media, video, affiliate, and pay-per-click advertising.
- Digital marketers must be proficient in multiple forums and tools to manage information and fine-tune a strategy efficiently.
- Social media marketing is an essential aspect of digital marketing that involves creating content for various social platforms to interact with consumers and develop an online presence.
- A well-thought-out strategy is crucial for successful social media engagement, including maintaining a publishing calendar using automatic tools to monitor engagement performance.
- Analytics are essential for tracking customer reactions, brand recognition, the effectiveness of initiatives, etc., while paid advertisements can also be profitable investments if used correctly.
- Digital marketing encompasses all digital platforms (offline/online), while social media uses websites/channels/forums specifically for engaging audiences through content strategy.
- Contemporary electronic-based advertising falls under the broad category of digital media. Still, it differs from unique aspects of social media engagement platforms primarily focused on sales objectives or commercial goals like competitor analysis or brand analysis.
- The success of both strategies depends on effective implementation based on business objectives.
Top Careers in Digital Marketing
- Marketing is a great career choice with high-paying opportunities.
- SEO (Search Engine Optimization) is in-demand and involves technical and non-technical aspects.
- Content marketing involves creating valuable content to attract and retain an audience.
- Email marketing is always in demand, but it’s essential to use it wisely.
- Social media marketing requires creativity, innovation, and knowledge of different platforms.
- PPC (Pay-per-click) advertising allows targeted advertising but requires a solid strategy.
- CRO (Conversion Rate Optimization) improves website results by increasing the percentage of visitors who take desired actions.
- Freelancing or starting a small agency can be profitable with any skill set in digital marketing.
- A strong work ethic and willingness to learn are prerequisites for success in digital marketing.
- Accurate data from Glassdoor.com was used to back up salary statistics mentioned throughout the video.
What Do Digital Marketers Do Daily?
- The speaker is a digital marketer.
- She focuses mainly on email marketing, website SEO, social media management, and content creation.
- She works for a small company with only three marketing team members.
- Her job allows her to work on different tasks every day.
- She recommends working for a small company as it provides more opportunities to gain experience in various aspects of digital marketing.
- Her typical workday involves attending meetings, creating blog posts and white papers, managing social media accounts, and improving website SEO.
- She does not handle paid social media advertising due to budget constraints at her company.
- The speaker wears casual clothing while working from home since her company has no strict dress code policy.
- After finishing work for the day, she attends a dinner party with friends where everyone brings something to share.
- She plans to answer followers’ questions about her job after finishing work for the day.
Social Media Marketing for Beginners
- Social media marketing is challenging due to limited organic reach and rising ad costs.
- Short-form vertical videos are the most versatile social media advantage currently available.
- Repurposing short videos across multiple platforms can increase reach, visibility, and potential virality.
- Short videos create a connection with customers better than still images or text-based posts.
- Three main categories of short videos include attraction, nurture, and conversion.
- Aim for at least four weekly shorts to grow your social media business.
- Use AI tools like Chat GPT to generate topic ideas quickly for your short videos.
- Batch recording and editing can save time when creating a month’s content in one go.
- Tips for non-camera shy individuals include using premium stock video collections or simple text-based reels on select platforms.
- Micro-influencers can also be utilized to create additional video content for your channels.
Digital marketing promotes and sells products or services using digital technologies like the Internet, social media, search engines, mobile devices, and other digital channels. Digital marketing encompasses various tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, content marketing, social media marketing, and more.
Social media marketing is a subset of digital marketing focusing explicitly on promoting products or services through social media platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. Social media marketing can involve organic (non-paid) tactics, such as posting regular updates and engaging with followers, and paid advertising, such as promoted posts or influencer partnerships. Social media marketing aims to build brand awareness, engage with customers, and drive traffic and sales to a company’s website or online store.