Learn how to create an editorial calendar for your content marketing strategy with tips on brainstorming, tracking deadlines, and new ideas.
Use templates like Google Sheets or Trello to simplify the process and improve ROI from content marketing efforts. Discover other productivity tools like Accuflow, Motion, and top calendar apps of 2023, such as Fantasticoutfree by Flexibits or Moleskine Time Page.
Stay organized, capture every idea, and increase creativity while managing multiple channels with a documented content marketing strategy and content marketing matrix planning, among others.
How to Create an Editorial Calendar
The video highlights the importance of using editorial calendars in a content marketing strategy. Editorial calendars are schedules that dictate the production and distribution of content across various channels. Consistency in producing good content is crucial for building and maintaining an audience’s interest.
Editorial calendars help keep track of deadlines, content statuses, and new content ideas. They simplify the content optimization process, reduce stress, and improve the return on investment from content marketing efforts.
The speaker provides a Google Sheets-based template with three tabs: Content Ideas, Editorial Calendar, and Data Validation Sheet. The Content Ideas tab serves as a brainstorming area where team members can add their ideas and goals for each idea.
The Editorial Calendar tab has columns for the month, status (not started/finding progress/internal review/write review), planned publish date, actual publish date (if different), format of the content (e.g., blog post/video/podcast), title/description/keywords/tags/social media copy/content pegs/target audience/persona/call-to-action/promotion plan/budget/success metrics/notes.
The template also uses color-coded conditional formatting to differentiate cells based on the content format mentioned above.
Finally, the Data Validation Sheet tab explains how to update data validation criteria if more or fewer statuses are needed than those provided by default in the drop-down menu under the Status column on the Editorial Calendar tab.
How Do I Plan a Content Calendar with Free Templates?
Squarespace sponsors the video to create a professional online presence. The video discusses how to manage a content calendar as a professional blogger.
A content calendar is a schedule of what content will be published on the blog. Managing multiple channels requires planning to tie all the content together. Being organized helps capture every idea and makes it happen, increasing creativity.
Trello is a tool for planning the content calendar based on Kanban system columns. Each card represents one piece of content with checklists, labels, due dates, attachments, etc.
Social media posts are planned out using templates and graphics designed in advance. Weekly vlog tasks are set aside to plan out upcoming newsletters, videos, and photoshoots. Maintenance tasks include answering emails, updating the media kit, and checking statistics.
Content Scheduling Tools For Social Media Managers
The video focuses on monday.com’s content calendar and how it can be used to manage and plan content, collaborate with teams, track progress, and meet deadlines.
A link in the video’s description allows viewers to sign up without providing credit card information.
The content calendar is presented as a board that can be switched to a calendar view to show current projects, due dates, and plans. To add the content calendar to your workspace, click on the plus icon on the left-hand side and search for “content calendar” or go under “content production.”
Tasks can be easily moved by dragging and dropping them into different dates or groups. Colors can be assigned based on status ownership or channels/groups.
More detailed task management can be done in the main table section, where tasks can have comments added, and campaigns assigned to specific users. New groups can be created at the bottom of the page for better organization of campaigns/projects.
Finally, viewers are encouraged to check out other videos about monday.com and subscribe/turn on post notifications if they enjoy this one.
Free Editorial Calendar Template 2023
Digital marketing is highly competitive, and to stand out, firms must put in a lot of work. It has been proven that firms with a documented content marketing strategy are more effective than those without one. Therefore, having a good plan in place is important for success.
To make content contagious, it is essential to focus on emotion, practical value, and stories. An editorial calendar, which is built around the year or quarter, differs from a content calendar.
To identify the strengths, weaknesses, opportunities, and threats of the current content marketing efforts, a SWOT analysis can be conducted. SMART goals should be set for each funnel stage: awareness, interest, consideration, and decision.
The Content Marketing Matrix is a useful tool with four quadrants: awareness, decision, rational, and emotional. Customizing the matrix will depend on the firm’s product or service offering.
The editorial calendar template includes tabs for SWOT analysis, SMART goal setting, and Content Marketing Matrix planning. These tools can help guide firms’ digital marketing strategies toward success.
How To Build An Editorial Calendar?
The video is about creating an editorial calendar in Mem for a blog, podcast, or newsletter. The speaker is Srini, host and founder of the Unmistakable Creative Podcast, who also created Maximize Your Output with Them.
Srini suggests four steps to creating an editorial calendar: create a Mem for your blog/newsletter/podcast, capture ideas as they occur, tag those ideas by context and status, and add links to your blog/newsletter/podcast mem (optional).
Capturing ideas as they occur is essential because some may seem stupid but become brilliant later. Tagging should follow the two-tag rule: one overarching context tag and one additional tag (e.g., work in progress).
Tags can include categories like “blog post idea,” “work in progress,” “published,” or “ready for proofread.” Adding links to the blog/newsletter/podcast mem is optional and should only be done when something is close enough to be finished that it’s considered a work in progress or ready for proofreading.
Running an editorial calendar this way ensures you always have ideas and helps you stay consistent with content production. At the end of the video, viewers can leave questions in the comments section and access a link to a free course on taking intelligent notes for content creation purposes.
Create A Team Content Calendar With Google Calendar And Notion
In this video, the speaker demonstrates how to transfer the team calendar from Notion to Google Calendar and vice versa. A template is provided in the description for scheduling meetings with clients, allowing for visibility of all meetings per client and on a specific timeline. Notes can be added to each meeting using the detail page in Notion.
All scheduled meetings are transferred into the team calendar, so everyone knows the dates and participants. Make.com is used to link the Notion database with Google Calendar, and a blueprint for creating events in Google Calendar based on Notion events is available.
The process involves creating connections, selecting databases, setting up event details, inviting attendees, and updating event IDs in Notion database items. Multiple events can be created at once using make.com.
Changes made directly in Google Calendar will automatically update into Notion through the make.com integration. Overall, this video provides a useful guide for managing team calendars between Notion and Google Calendar, streamlining the process and improving efficiency.
8 Best Free Content Calendar Apps in 2023
The video discusses the top eight calendar applications of 2023. Calendar apps are useful for centralizing productivity and managing appointments, events, and time blocking. The video’s sponsor is Amplenote, a note-taking app with powerful task management features.
Fantasticoutfree by Flexibits is an attractive and well-built calendar App available on Apple devices with premium pricing but great upgrades to the user experience.
Calendars Five by Readl offers a simple yet customizable calendar experience with great viewing options on iOS only.
Google Calendar has a great mobile and web design with plugins that help connect it to other productivity apps in the Google Workspace suite; it also has a feature called “Google Calendar Goals” that allows users to plan toward their goals using their current schedule information.
The Moleskine Time Page is limited to iOS but boasts stunning customization options such as color palettes, detailed location-based prompts for appointments, and beautiful animations throughout the App.
Time Tree is growing in popularity as a social, collaborative calendar app where users can subscribe to friends’ calendars; it’s widely available on Android and iOS platforms.
Microsoft Outlook Calendar acquired Sunrise’s design elements, making for an aesthetically pleasing desktop version while still being functional across all devices.
Cosy is more tailored towards small families looking to manage busy schedules collectively in one application.
Overall, the video provides a diverse range of calendar app options, each with its own unique features and functionalities. The selection allows users to decide which app fits their personal preferences and lifestyles the most.