12 Best Free Social Media Scheduling Tools for 2023

A social media post scheduler is a tool that allows you to plan, create, and schedule your social media posts in advance. These tools are designed to help you streamline your social media marketing efforts and save time by allowing you to schedule posts for multiple platforms from one central dashboard.

With a social media post scheduler, you can create content, choose the date and time you want your posts to be published, and track the performance of your posts. These tools also offer features like content calendars, analytics, and managing multiple social media accounts.

How to Schedule Social Media Posts?

Social Media Posts

Scheduling social media posts can save you time and effort in the long run. Here are some steps you can follow to schedule your social media posts:

  1. Choose a social media scheduling tool: There are many scheduling tools available, such as Hootsuite, Buffer, and Sprout Social. Choose one that suits your needs and budget.
  2. Connect your social media accounts: Once you have chosen a tool, connect your social media accounts to it. This will allow you to schedule posts for multiple accounts from one dashboard.
  3. Create your content: Create the content for your social media posts, including text, images, and links. Make sure that the content is engaging and relevant to your audience.
  4. Choose the date and time: Select the date and time when you want your post to be published. You can post immediately or schedule it for a later date and time.
  5. Preview your post: Preview your post to make sure everything looks good. Check the spelling, grammar, and formatting.
  6. Schedule your post: Once you are satisfied, schedule it for publication. Your post will be automatically published on the selected date and time.
  7. Monitor and engage: After publishing your post, monitor its performance and engage with your audience by responding to comments and messages.

Remember to keep your social media strategy in mind when scheduling posts. Plan and ensure your content is consistent with your brand message and goals.

Free Social Media Post Management Tools to Schedule Posts

Social Media Post Management ToolFeature & PricingProsCons
BufferPlans start at $15/month; Free plan availableUser-friendly interface; Supports multiple social media sitesLimited features on the free plan
CrowdfirePlans start at $7.48/month; Free plan availableOffers content curation suggestions; Customizable schedulingLimited analytics on the free plan; No Instagram direct posting
Social OomphPlans start at $15/month; Free trial availableAdvanced scheduling options; Supports multiple social mediaNo Instagram direct posting; Complex interface for beginners
HootsuitePlans start at $19/month; Free plan availableComprehensive analytics; Supports multiple social media sitesSome features require a higher-priced plan
AgorapulsePlans start at $79/month; Free trial availableAll-in-one social media management; Customizable analyticsExpensive pricing for small businesses; Steep learning curve
Social PilotPlans start at $25/month; Free trial availableAffordable pricing; Bulk scheduling; Supports multiple sitesLimited features on the lower-priced plans
PlanablePlans start at $33/month; Free trial availableCollaboration and approval features; Intuitive interfaceLimited features on the lower-priced plans
LatergramPlans start at $7.50/month; Free plan availableInstagram-specific scheduling; User-friendly interfaceLimited features on the free plan; No support for other sites
TweetDeckFreeSupports Twitter; Customizable dashboardLimited features and capabilities compared to other tools
AirtablePlans start at $12/month; Free plan availableHighly customizable; Great for team collaborationNot specifically designed for social media management
Post PlannerPlans start at $3/month; Free trial availableAffordable pricing; Offers content suggestionsLimited features on the lower-priced plans

Note: The pricing and features listed are subject to change and may vary based on the chosen plan. The pros and cons listed are based on general user feedback and may not apply to all users.


In conclusion, several free social media post schedulers are available to help you manage and optimize your social media presence. While these free tools have limitations on features, the number of accounts you can manage, and the number of posts you can schedule, they still offer significant benefits for small businesses and individuals with limited budgets. Choosing a tool that aligns with your social media marketing goals and provides the features and functionality you need is important.

Additionally, it’s worth considering upgrading to a paid plan if you require more advanced features or have a larger social media presence. Overall, free social media post schedulers offer a great way to get started with social media management and build your brand’s online presence.


How to Choose a Social Media Post Scheduling Tool?

Choosing a social media post-scheduling tool can be overwhelming, given the number of options available. Here are some factors to consider when selecting a tool:

  1. Features: Look for a tool that offers the features you need, such as the ability to schedule posts, manage multiple social media accounts, and analyze performance metrics. Consider features like content curation, team collaboration, and automation if these are important to you.
  2. User Interface: The user interface should be intuitive and easy to use. Consider the design, layout, and how easy it is to navigate the tool.
  3. Pricing: Determine your budget and compare the pricing plans of different tools. Some tools offer free plans or trials, while others require a monthly subscription.
  4. Customer Support: Consider the level of customer support provided by the tool. Look for resources such as online tutorials, support forums, and live customer support.
  5. Integration: Ensure that the tool integrates with your social media platforms. Check for features like direct posting and scheduling, analytics, and engagement metrics.
  6. Reputation: Research the tool’s reputation by reading reviews and feedback from other users. Look for reliable and reputable tools with a good customer satisfaction track record.

What Is the Best Free Social Media Scheduler?

Several free social media schedulers are available, each with unique features and limitations. Here are some of the best free social media schedulers: Hootsuite, Buffer, Later, TweetDeck, and Zoho Social.

It’s important to note that while these tools offer free plans, they may have limitations on features, the number of accounts you can manage, and the number of posts you can schedule. Consider a paid plan if you have a larger social media presence or require more advanced features.