Blogging for business is essential to attract readers and customers. Companies that blog can get 55% more web traffic than those that don’t, resulting in a 434% increase in indexed pages on Google. To run an influential blog, come up with fresh ideas every week based on your expertise, customer interests, and keyword research. Longer articles with over 3000 words get three times more traffic, four times more social shares, and three-and-a-half times more backlinks. Consistency in posting frequency is key-ideally three times per week but at least once weekly.
Digital Marketing Blogging Tips for Beginners
- Blogging for business is not easy and takes effort.
- The average blog post takes just under four hours to write.
- Businesses that blog can get 55% more web traffic than those that don’t and 67% more leads per month.
- B2B marketers consider blogs to be their most valuable channel.
- Blogs improve a company’s search ranking on Google by resulting in a 434% increase in indexed pages and a 97% increase in index links.
- Potential customers prefer learning about companies through articles to advertisements (70%).
- To run an effective blog, come up with fresh ideas every week based on your expertise, customer interests, and keyword research.
- Use free blog templates to keep writing clear and focused, formatting optimized for online search and reading, casual yet professional tone, preview main points early on, and give takeaways at the end of each article.
- Longer articles over 3000 words get three times more traffic, four times more social shares, and three-and-a-half times more backlinks
- Optimize older posts using analytics tools to identify which posts generate traffic but not leads or convert leads at a high rate but low in traffic.
How to Setup a Corporate Blog with 8 Rules
- Blogging is important for businesses to attract readers and customers.
- The blog’s content should focus on solving problems ideal customers face, not just promoting products or services.
- Using WordPress and setting up the blog as a subdirectory (yourdomain.com/blog) is better than using a subdomain for SEO purposes.
- Establishing who will be writing for the blog and showcasing their bio with photos and social media links is important.
- Multiple staff writers can be added through WordPress user profiles, but they need guidelines on what to write about and how to write it.
- Guidelines include creating content that benefits readers, using a conversational tone with “you” and “I,” using subheadings, keeping paragraphs short, concluding each post with a question, responding to comments from readers, and cross-linking related posts within the text.
- Corporate blogs require patience as results take time (6-12 months).
- Consistency in posting frequency is key-ideally three times per week but at least once weekly.
- Overloading too much content (more than seven times per week) can be counterproductive.
- Start slow, then increase gradually over time.
How to Make Blogs for Affiliate Marketing
- The video discusses how to structure blog content and link it together to rank for more keywords and make Google happy.
- Content silos, internal linking, and depth of content are important ranking factors.
- Best transactional product comparison posts make the most money from an affiliate revenue and sponsorship standpoint.
- We support informational content such as how-to guides, buyer’s guides, and product reviews to prop up money-making posts.
- Examples of best-of-content include video conferencing software, backpacking backpacks, modular sofas, laptops, and how to start a business.
- A site structure with supporting articles linked to the main theme is crucial for ranking on Google.
- Hub pages with child articles going up to parent articles can be used for long-form landing page approaches in creating supporting content.
- Depth of content and content structure is hidden ranking factors that need attention along with on-page SEO and authority metrics.
- Keyword research tools can help find matching terms for different variations of supporting articles like how-tos or comparisons.
- Supporting informational pieces are easy to write but necessary in giving a fuller picture that Google wants to see
How to Write a Blog Post From Start to Finish
- The author follows a formula for writing blog posts that generate at least 37,000 visitors per post.
- The first step is to start with a catchy title or headline.
- Use the introduction to hook readers in and give an overview of what will be covered in the post.
- Use subheadings and keep paragraphs short for easy skimming in the body of the post.
- Link out to other websites to increase credibility and expertise.
- End with a conclusion that summarizes the post and includes a question to encourage engagement from readers.
- Label the conclusion as such for clarity.
- Bonus tip: when linking to other websites, email them complimenting their work and ask them to share your article on social media if they like it.
- Check out Neil Patel Digital ad agency for more help with writing content or generating traffic.
How to Start a Successful Blog 2023
- Starting a blog is an opportunity to express yourself and expand your skills.
- Successful blogging requires intention and hard work, especially when you feel like quitting.
- No one knows who you are when you start blogging, so it’s essential to stand out by finding your voice based on your strengths and passions.
- It takes time for blog posts to rank on search engines, so be encouraged if they don’t immediately get views.
- Blogging involves spending a lot of time promoting and creating content.
- Growing a following is not linear – there will be followers and unfollowers along the way.
- Comparing yourself to other bloggers can harm your success – focus on your journey instead.
- There will be many reasons to quit but remind yourself that these thoughts are not true or representative of who you are.
- Despite the challenges, meeting amazing people in the community and living your dream life makes it all worth it.
- Patience is key to the long-term gratification of building a successful blog.
How to Make a Money Blogging in 2023
- The video discusses how to make real money with a blog and how the speaker made over a million dollars in less than two years with a new blog.
- The speaker applied startup strategies to their brand, adamanfro.com, which resulted in significant revenue growth.
- In 2019, the speaker made $200k from their blog; in 2020, they made $800k; and in 2021, they expect to make $1.4 million without spending any money on advertising.
- To make money with a blog, it is important to understand that blogs mediate purchase decisions between Google searches and purchases.
- There are various ways to monetize a blog, including affiliate marketing, Adsense, online courses, digital product sponsorships, and CPC deals.
- Affiliate marketing should be the first monetization path as it dictates content strategy and controls articles written for the website.
- Content strategy should focus on acquiring traffic through keyword research using tools like Ahrefs or searching for “best” followed by niche keywords (e.g., best golf shoes).
- Online courses require an audience before selling can occur, so building up an email list is crucial before attempting this form of monetization.
- Other forms of revenue streams include AdSense (generally low value), digital products (e-books or printables), sponsorships (companies pay bloggers for sponsored posts), and CPC deals (cost per click).
- Blog monetization requires different strategies depending on the chosen revenue stream – affiliate marketing requires SEO knowledge, while online courses require building up an email list before selling can occur.
Blogging marketing, or content marketing, is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a specific audience. The goal of blogging marketing is to establish a relationship with potential customers by providing helpful information that helps them solve a problem or fulfill a need.
Blogging marketing typically involves creating blog posts, articles, videos, infographics, and other content forms relevant to the target audience. The content is usually published on a company’s website or blog and is shared on social media platforms and other online channels to reach a wider audience.
By providing valuable content, companies can attract potential customers to their websites, establish themselves as thought leader in their industry, and ultimately drive sales and revenue. Blogging marketing can be a cost-effective way to reach and engage with a targeted audience and is often used by businesses of all sizes to promote their products and services.