How to Create a One-Page Marketing Plan [Free Template]
Alan Dibb’s “One Page Marketing Plan” simplifies marketing for small to medium-sized businesses with a 9-point framework. The book emphasizes the importance of creating an effective marketing plan based on proven strategies used by successful marketers and entrepreneurs. It guides readers through three phases: B4, during, and after, helping them identify their target market, capture leads, nurture relevant content, and deliver world-class customer experiences. The goal is to establish a strategy that reliably delivers leads that convert into customers while avoiding random marketing actions.
The 1-Page Marketing Plan Summary
The One-Page Marketing Plan is a book that simplifies marketing for small to medium-sized businesses.
Allen Dib, the author, started out as an IT geek but learned the hard way that marketing is crucial to success.
He spent hundreds of thousands of dollars on marketing and grew and sold two successful businesses.
Most business owners don’t have a marketing plan despite having high stakes in the business.
Allen’s framework can help you think strategically about advertising, promotion, public relations, and sales on one page.
The One Page Marketing Plan guides you through three phases: B4 (finding prospects), During (turning prospects into leads), and After (retaining customers).
In Phase B4, you identify your target market, clarify your message, and determine the media to reach them.
During this phase, you create a lead capture funnel with nurturing systems and sales conversion strategies.
In the After phase, you deliver world-class experiences to retain customers and stimulate referrals.
Becoming an excellent marketer is essential to growing your business because people won’t know how good your product or service is until they become customers through effective marketing efforts.
1-Page Marketing Plan Summary by Allan Dib
Alan Dean’s One Page Marketing Plan provides a 9-point framework for small to medium-sized businesses.
The first three points are the pre-stage, where you identify your target market and craft your message.
Points four through six are during the phase, where you capture leads and nurture them with relevant content.
Points seven through nine are the next stage, where you deliver world-class customer experience and increase customer lifetime value through strategies such as price increases or upselling.
The goal is to establish a strategy that reliably delivers leads that convert into customers and avoid random marketing actions.
To select your target market, be specific about who you’re trying to reach based on their problems, goals, likes, and frustrations.
Craft a direct message that solves a specific problem for a specific type of customer with clear call-to-action or next step.
Reach prospects with advertising media based on where they pay attention; understand your customer acquisition cost (CAC) and customer lifetime value (CLV).
Capture leads by providing relevant value in exchange for contact information; nurture leads by building on initial value provided in an automatic scheduling process driven by timing or events
10.Orchestrate referrals by asking satisfied customers to share free trial codes or coupons; consider cross-promotional opportunities with other companies serving your customers’ needs
1 Page Marketing Plan Review
The book is called “The One Page Marketing Plan” by Alan Dibb, narrated by Joel Richards.
The author acknowledges that he collects ideas from others and models what works rather than trying to reinvent the wheel.
Many successful business leaders and marketers have influenced the concepts in this book, including Mal Emery, Dean Jackson, Joe Polish, Pete Godfrey, Dan Kennedy, James Schramko, Jim Rohn, Frank Kern, and Seth Godin.
The One Page Marketing Plan is an implementation breakthrough for small businesses to create a direct response marketing plan on a single page.
The book emphasizes the importance of making money in business because it solves most problems and helps others after taking care of themselves first.
Most small businesses fail within five years or plateau at a mediocre level due to the lack of business skills of owners who are good at their technical work but do not run a business effectively.
Professionals always follow plans in high-stakes professions such as medicine or aviation; having a plan dramatically increases the likelihood of success in business, too.
A bad kind of plan is one that is hundreds of pages long without clear direction or focus, like the author’s initial experience with his first consultant-created business plan, which cost him thousands but didn’t help much.
This book aims to provide clarity on how to run a successful business by creating an effective marketing plan based on proven strategies used by successful marketers and entrepreneurs mentioned earlier in point 3 above.
The audiobook version includes signposts leading listeners to exclusive resources available only online (marketingaudiobook.com) designed specifically for those listening via audio format.
The 1-Page Marketing Plan Template
A company that invents a cure for cancer does not need to advertise because the product market will take care of itself.
For businesses without highly valuable products or services, marketing is necessary to spread awareness and attract customers.
Competing on prices is not a sustainable strategy for success in business.
Alan Dib’s book “The 1-Page Marketing Plan” provides guidance on creating an effective marketing plan.
Marketing is defined as a strategy used to get target markets to know, like, and trust a business enough to become customers.
The first step in creating a marketing plan is to select a highly targeted niche for the target market.
Crafting an elevator pitch with unique selling propositions (USPs) helps capture customer attention and differentiate from competitors.
Advertising media should be chosen based on ROI and at least five different sources should be used to acquire new leads/customers.
Capturing leads involves getting contact information from potential customers without trying to make immediate sales as most are still skeptical/not ready yet.
10.Follow-up and nurturing of leads are crucial steps towards building strong relationships with potential customers.
1 Page Marketing Plan to Get New Customers
The book is called “The One Page Marketing Plan” by Alan Dibb, narrated by Joel Richards.
The author acknowledges that he collects ideas from others and models what works rather than trying to reinvent the wheel.
Many successful business leaders and marketers have influenced the concepts in this book, including Mal Emery, Dean Jackson, Joe Polish, Pete Godfrey, Dan Kennedy, James Schramko, Jim Rohn, Frank Kern, and Seth Godin.
The One Page Marketing Plan is an implementation breakthrough for small businesses to create a direct response marketing plan on a single page.
The book emphasizes the importance of making money in business because it solves most problems and helps others after taking care of themselves first.
Most small businesses fail within five years or plateau at a mediocre level due to the lack of business skills of owners who are good at their technical work but not running a business.
Professionals always follow plans in high-stakes professions such as doctors following treatment plans or airline pilots following flight plans; therefore having a plan dramatically increases the likelihood of success in business too.
A bad kind of plan is one that is hundreds of pages long without clear direction or action steps, like the author’s experience with his first business plan created by a consultant, which cost him thousands of dollars but didn’t help his success much.
This book aims to provide clarity on what to do for successful marketing planning through timeless concepts and up-to-date applications available exclusively on its website resources section (marketingaudiobook.com).
The goal is for readers/listeners to implement these proven strategies into their own businesses rather than just knowing them intellectually, as knowing without doing leads to nothing at all.
The One Page Marketing Plan with Allan Dib
Glenn Carlson hosts the Dent Podcast and interviews Alan Dibb, creator of the One Page Marketing Plan.
The One Page Marketing Plan has sold more than half a million books and impacted more than a million businesses worldwide.
Lead generation strategies and tactics are discussed, including tools and technology used for this purpose.
Authority positioning recommendations are given for small business owners to differentiate themselves from competitors in marketing efforts.
The difference between marketing and positioning is explained.
The One Page Marketing Plan canvas is broken down into its components, with advice on how to use it effectively for comprehensive marketing planning.
Tips are given for small budgets in terms of tools and technology that can be used effectively in marketing efforts.
Alan Dibb’s entrepreneurial journey began as an IT technician who struggled to get clients until he learned marketing through trial-and-error methods over a decade before starting his consulting practice based on his successful experiences growing fast-growing businesses using effective marketing techniques.
The book “The One-Page Marketing Plan” can be found wherever books are sold, including Amazon; it will also soon be available as a video book format produced by Lit Video Books at no cost to the authors, but taking royalties from sales instead.
Alan Dibb’s business model targets three major segments: startups or solopreneurs; mature businesses (usually $1M-$20M); coaches/consultants/authors/thought leaders looking to build six-seven figure practices
One Page Marketing by Allan Dib
The podcast is Franklin Covey’s On Leadership and is hosted by Scott Miller.
Each week, the podcast features a guest who discusses topics such as culture, leadership development, time management, productivity, business development, and marketing.
Alan Dibb is the author of Amazon’s number one book on global marketing for five consecutive years.
Dibb started his first business as an IT gig and struggled to get clients at the door, which led him on a decade-long journey to learn marketing through trial and error.
He grew the company into a national business before building a high-growth telecommunications startup from which he exited.
Dibb now helps entrepreneurs develop their own marketing capabilities for rapid business growth.
His book “The One Page Marketing Plan” focuses on direct response marketing that demands measurable results through compelling headlines and copy targeting specific audiences with trackable metrics at every step of the funnel.
Large companies have different agendas for their marketing compared to small businesses whose priority is making a profit rather than pleasing shareholders or winning advertising awards etc., but both can benefit from direct response marketing principles such as capturing leads, nurturing them over time with valuable information until they become high probability prospects ready to buy your product/service when you make an offer (withdrawal).
A tightly defined target market that is an inch wide but a mile deep is better than trying to appeal to everyone because it allows you to create an avatar of your ideal customer who has specific needs/wants/desires/fears that you can address with your product/service offering more effectively than if you tried to appeal broadly without any focus or differentiation strategy in place.
Clayton Christensen was once a member of our Board of Directors.
