Social Media Advertising Guide: What It Is & 11 Key Benefits

Social media advertising refers to using social media platforms to promote products or services and reach target audiences. Social media advertising involves creating and publishing sponsored content, such as posts, videos, images, and stories, on social media platforms to attract and engage potential customers.

Social media advertising can target specific demographics, interests, behaviors, and geographic locations. It allows businesses to reach a large and diverse audience and increase brand awareness, website traffic, and sales. Social media advertising is often used to complement other forms of advertising, such as search engine advertising, email marketing, and display advertising.

What Is Social Media Marketing and the Importance of Social Media Marketing

1. Social media has changed the world and marketing.
2. Utilizing social media can help showcase your brand for free.
3. Building a loyal community through social media is important for long-term success.
4. Social media can improve customer service and increase brand trustworthiness.
5. Interacting on social networks can boost website traffic and search engine ratings.
6. Listening to prospects on social networks can expand sales and reach new audiences.
7. Social media marketing is affordable compared to traditional channels like print advertising.
8. Managing social media content can be time-consuming, so that outsourcing may be beneficial.
9. Experienced professionals are available to manage your business’s social presence effectively
10. Get in touch with us today if you want to start utilizing the benefits of social media for your business

How to Learn Social Media Marketing for Beginners

1. In 2004, Phil wanted to release a book and reach the right target audience.
2. Traditional forms of advertising were expensive and ineffective for targeting specific audiences.
3. Digital marketing is now available and more lucrative, inexpensive, and configurable than traditional methods.
4. Social media marketing is a type of digital marketing that allows marketers to advertise their content to highly targeted audiences using channels like search engines, websites, social media platforms, emails, etc.
5. Phil took up certification in social media marketing to learn about different types of content he could post on social media, such as images, text posts, polls, and videos.
6. To increase exposure for his content, Phil needed to use advertising options provided by social media platforms like Facebook, Instagram, etc., which offer users different ad formats, including image ads with call-to-action buttons or video ads featuring customer testimonials or reviews.
7. Social media platforms also allowed him to create a brand and drive audience interest through engagement with them. He made an identity engaging with content finding what works best for him.
8. Targeting audiences based on demographics like age, location gender helped Phil see an increase in viewers coming to his page/blog/book sales.
9. He learned how important it was to set quantitative and intelligent goals, follow deadlines, understand his audience, engage/connect with them, plan competitions/polls/surveys/videos/visual storytelling tools, lead generation, email lists, buyer personas, buzz sumo, and ifttt buffer.
10. Phil got good at social media marketing by taking Simplilearn’s digital marketing course.

5 Key Benefits of Social Media Marketing

1. Social media has become crucial for businesses to get customers and market their products.
2. Businesses that fail to get ROI in social media marketing often spend less on advertising than other marketing forms.
3. Many businesses only spend $10-$50 on social media advertising while spending much more on flyer distribution ($1,200), design ($200), printing (500 for 3,000 pieces), and distribution over five days ($500 per distribution).
4. By investing $1,200 into social media advertising and $200 in design, businesses can spread their message over 20 days and reach at least 50,000 targeted customers.
5. Brand awareness is now more cost-effective than ever before due to the rise of social media marketing.
6. Social media has changed the world of marketing significantly in recent years.
7. The speaker assumes that everyone has heard about social media by now.
8. The video includes music and applause as background noise during the speech.
9. The speaker emphasizes the importance of investing in social media advertising for business success.
10. The last decade saw a significant shift towards using social media as a primary marketing strategy.

Social Media Advertising Strategy

1. Advertising on social media can supercharge sales and boost brand reputation.
2. Choosing the right platform to advertise on is crucial for success.
3. Different platforms are better suited for different types of businesses and audiences.
4. Define your business goals before starting advertising campaigns.
5. Use third-party tools to maximize campaign effectiveness and efficiency.
6. Integrate native content tools into ad creative for better engagement.
7. Always point ads to relevant landing pages to increase ad score and lower costs per click.
8. Double down on top-performing content by putting more advertising dollars behind it, but test variations of ads to find the formula for success.
9. HubSpot offers free marketing tools, including a landing page builder and pixel tracking, that can help with social media advertising campaigns.
10. Subscribe to HubSpot’s channel for more digital marketing strategies, hacks, and best practices.

The Benefits of Using AI Tools in Social Media Marketing

1. Use AI software to scale your SMMA.
2. Zapier automates task management and app interactions for streamlined processes.
3. Frazee is a UI-based marketing content AI bot that creates phrases for messaging.
4. Money.com and ClickUp are AI-based task management and team collaboration software.
5. Ever Hour tracks task completion time to identify bottlenecks in the sales process.
6. ManyChat automates lead generation through message campaigns with qualifying questions.
7. Typeform collects onboarding information, which can be connected to other apps using Integromat for automation.
8. Video Ask is an AI tool for collecting client testimonials through automated messages sent via Slack chat or email links with UTM parameters tracking responses.
9. Close.io is an advanced CRM software suitable for businesses making seven figures or more annually, while HubSpot is cheaper but less sophisticated.