Email Marketing Vs Marketing Automation: Key Differences
Learn the difference between email marketing and marketing automation. Email marketing builds trust with prospects, enhances customer relationships, encourages loyalty, and deepens relationships. Marketing automation nurtures leads beyond email campaigns by identifying which stage of the buying process your prospects are in and guiding them to convert into customers. Choose based on budget constraints and potential ROI, among other factors. Pricing for both depends on your database’s mailing list size or contacts and the features needed.