Tag: Media Plan

How to Create a Media Plan [Templates & Examples]

Creating a media plan involves developing a strategic roadmap for how a company will use various media types to reach its target audience and achieve its marketing goals. Learn about media plans, which are essential documents for digital marketing campaigns. They contain information on the channel mix, investment amounts, targeting details, and estimated deliverables. Media planners create these plans in big agencies, while digital media specialists handle them in smaller ones.