Tag: Product Marketing

5 Key KPIs for Successful Product Marketing

In today’s fast-paced digital world, product marketing is crucial for the success of any business. It involves promoting and selling a product to potential customers, which requires strategic planning, research, and analysis. However, creating a great product is not enough to guarantee its success in the market. You need to track your progress using key performance indicators (KPIs) to measure your marketing efforts’ effectiveness accurately. KPIs help you identify areas where you excel and areas that need improvement. By tracking KPIs such as customer acquisition cost (CAC), customer lifetime value (CLV), conversion rate, churn rate, and net promoter score (NPS),…

How to Write a Product Marketing Plan [Template & Example]

Learn about effective product marketing strategies for both consumer entertainment and B2B industries. A long-term plan that spreads the budget over time can help keep your brand fresh in people’s memories until they need your product/service. Elements of a successful marketing plan include market research, competitive analysis, KPI tracking, and budgeting. Email marketing is still effective when personalized with compelling subject lines and value-driven content. Finally, understand the difference between planning and strategy to give your company the best possible chance of winning in its chosen field.

Best Product Launch Campaign Ideas 2023 (With Examples)

Learn how to launch a product with these tips successfully. Start with pre-pre-launch activities like setting up a coming soon page, building branding, and creating content. Differentiate your product from competitors and gather feedback from interested customers. For Amazon FBA launches, focus on ranking your product on the first search page through artificial sales boosts and advertising campaigns. Use social media to build an audience before launching and engage with them through giveaways and value-added content. Remember that marketing is about values – communicate what your brand stands for to connect with customers.