Envision Lotus introduces event management and the three main types of events: public, private, and corporate. Private events include weddings while corporate events promote a business. Public events involve ordinary people, such as concerts or festivals. The video covers conceptualization, costing, canvassing, and customization in organizing an event. Management styles vary according to the organization with four basic styles: visionary, democratic, coaching and laissez-faire. Lossy shares tips for successful coordination, including time management and problem solving skills, while being budget conscious and organized under pressure. Module 4 focuses on charity events and exhibition management with tips for planning each type of event successfully.
Different Types of Event Management
The speaker welcomes viewers to their channel, Envision Lotus.
They introduce themselves as Obrara, an event manager.
The video discusses the three main types of events: public, private, and corporate.
Private events include weddings, anniversaries, baby showers, etc., with no work relationship involved.
Business events promote a business and can include product launches or conferences.
Public events involve ordinary people and can range from concerts to sporting events to festivals like Holi or Kumbh Mela in India.
Understanding these categories is important for understanding the event industry.
Viewers are encouraged to follow the channel for more information on events in English and Hindi.
Social media links are provided in the description box below the video.
Viewers are asked to like, share and subscribe to the channel for future updates on new videos.
The 5 C’s of Event Management
Philip Kotler defines an event as a way to communicate a message to a target audience.
The process of organizing an event involves conceptualization, costing, canvassing, and customization.
Conceptualization is the first step in developing an idea for the event.
Creative ideas are needed for successful events.
The idea should be sound and workable within economic constraints.
Canvassing involves making changes or specifications to the event based on the final concept.
The execution of the event is based on pre-determined plans and the final concept.
The final concept differs from the original concept in terms of details and specifications.
Successful implementation requires attention to detail and adherence to plans.
Communication with the target audience is key to achieving the desired outcomes of the events.
How Google Sheets Are Used in Event Planning Management?
Apple keynote and birthday party have similarities in terms of registration, agenda, and promotional materials.
Event management follows a similar structure regardless of the size of the event.
The speaker is a product marketing manager with experience planning hundreds of events.
A free event management 101 course is available on Skillshare.
The course covers the entire event planning process using Google Sheets for collaboration.
The spreadsheet is divided into six sections: overview, key information, pre-event, event, post-event, and raw data.
Key information tabs include RSVP snapshot, agenda, promotion channels, and comms timeline.
The pre-event tabs organize tasks before the event while the event tabs list things to take care of during the actual event; the post-event tabs help organize tasks after it’s finished.
Raw data tabs keep all collected data throughout the planning process, such as registration data or attendance engagement data.
The video provides links to both Skillshare’s two-month free trial and an exact copy of their template used in this video.
Event Management Career Path
Veronica Fonzo welcomes viewers to “Hash the Career Goals” where she helps people discover their ideal career path.
In this video, she discusses a career as an event manager or planner and shares research on the field.
She covers topics such as job description, entry qualifications, lifestyle, location, different career paths, salaries, skills needed, job prospects and industry profile.
Event managers are responsible for organizing events such as weddings, conferences and food festivals.
They meet with clients to understand their needs before creating event proposals and finding venues while staying within budget.
The role requires networking and networking to secure new clients and opportunities.
Entry qualifications include a bachelor’s degree in hotel or catering management or marketing/business, but experience is also valued by employers.
Event planners work extra hours including weekends and travel may be required depending on the type of event being planned.
Different career paths within event planning include wedding planner, conference director or exhibition planner, among others.
Resources for further information include websites such as the U.S. Bureau of Labor Statistics and YouTube channels offering online training courses.
What Do Event Coordinators Do?
Lossy is a YouTuber who specializes in events.
She has been away for some time but is back by popular demand.
Event coordinators are important because they control the event and ensure that it runs smoothly.
The coordinator is the point of contact for all vendors, suppliers, and staff at the event.
Time management is crucial to ensure that everything happens on schedule.
Coordinators may need to take on personal assistant duties such as charging phones or making makeup if requested by clients.
Detail inspection involves ensuring that all client requests are met accurately and completely.
Problem-solving skills are essential for dealing with unexpected situations that may arise during an event.
Working hours can be long (up to 16-18 hours) so those who cannot handle this should not pursue a career in event coordination/management.
Lossy invites viewers to ask her any questions about event coordination/management in the comments section or via DMs on Instagram
What Are the Skills Needed to Be a Great Event Planner?
Before discussing what makes a great event planner, write down your strengths and weaknesses on a piece of paper.
Hang up the paper somewhere visible to be proud of your strengths and work on professional weaknesses.
Six things that make a great event planner are being friendly, dressing appropriately, making eye contact, having good listening skills, being budget conscious, organized, and calm under pressure.
Being friendly is important to make clients feel comfortable with you; listen carefully to their wishes and add tangible examples when applicable.
Be budget conscious as clients usually have a firm bottom line for their price range; track expenses using spreadsheets shared with everyone involved in the planning process.
Stay organized by creating timelines for vendors and assistants; print timelines for everyone involved in the event planning process, so nothing goes unnoticed.
Stay calm under pressure during stressful times before an event starts; take deep breaths knowing that everything will work out perfectly despite unexpected events happening sometimes (especially at weddings).
Keep learning by reading articles online or taking courses to stay up to date with industry trends.
Minecraft can help generate ideas but also look at local websites for new tools available in event planning.
Head over to Event Planning Com if you want more information on becoming an excellent event planner
What Are the Different Types of Events in Event Management?
The video session is an introduction to event management, focusing on Module 4.
Module 4 is divided into two parts: Part One focuses on charity events, outdoor events, and conferences; Part Two focuses on celebrity events, award ceremonies, sports events, and exhibition management.
For organizing a charity event: set a budget; select a theme; choose a suitable venue; promote the event on social media; continue promoting after the event.
For planning an outdoor event: choose a venue with indoor space as well as in case of bad weather conditions; obtain appropriate permits (food permit, alcohol permit, fireworks permit, if applicable); manage logistics including parking lots and portable toilets; monitor the weather and provide proper amenities for guests.
To plan a successful conference: plan at least six months in advance of the conference date; set a flexible timeframe based on sponsorship and audience availability; decide the audience size or conference beforehand to determine budget requirements.
Choose smart speakers for your conference based on content relevance to audience size.
Choose an appropriate location that looks formal but is easily accessible by public transportation.
Focus on the visitor experience during the event by ensuring that no chaos occurs on site while keeping all members up-to-date on the latest events through even toolkit preparation beforehand.
Obtain feedback from customers using feedback forms developed specifically for this purpose post-event completion
The next part of module 4 will be covered in another video session.
Event management refers to the process of planning, organizing, and executing various types of events, such as conferences, trade shows, seminars, exhibitions, weddings, parties, corporate meetings, concerts, and sporting events. It involves managing all aspects of an event, including logistics, budgeting, marketing, coordination, and execution.
Key components of event management include:
Event Planning: This involves defining the goals and objectives of the event, determining the target audience, and establishing the theme and concept of the event. Event planners also create a detailed plan outlining the event timeline, venue selection, budgeting, and resource allocation.
Venue Selection and Logistics: Finding and securing an appropriate venue that meets the requirements of the event. This includes considering factors such as capacity, location, amenities, technical facilities, and accessibility. Managing logistics involves coordinating various aspects, such as transportation, accommodation, catering, audiovisual equipment, seating arrangements, and event layout.
Budgeting and Financial Management: Developing a budget for the event, taking into account all expenses and revenue streams. This includes estimating costs for venue rental, catering, decoration, marketing, staffing, entertainment, and other event-specific requirements. Effective financial management ensures that the event stays within budget and maximizes return on investment.
Marketing and Promotion: Create a marketing strategy to generate awareness and attract attendees to the event. This may include designing promotional materials, using digital marketing channels, using social media platforms, issuing press releases, and collaborating with media partners. Effective event marketing helps drive attendance and create buzz around the event.
Event Registration and Ticketing: Set up an online registration system and ticketing process to facilitate attendance registration, ticket sales, and data management. This includes managing registration platforms, payment processing, issuing tickets or badges, and handling attendee inquiries.
Program Development: Developing the event program or agenda, which includes determining the sequence of sessions, speakers, presentations, workshops, activities, and entertainment. The program should be well balanced, engaging, and aligned with the event’s goals and target audience.
Event Coordination and Implementation: Overseeing all operational aspects of the event, ensuring smooth execution and addressing any issues that arise. This includes managing vendors, coordinating with speakers or performers, supervising staff and volunteers, handling on-site logistics, and ensuring a positive attendance experience.
Post-Event Evaluation and Analysis: Assessing the success of the event by gathering feedback from attendees, analyzing attendance data, and evaluating the event’s impact on meeting its objectives. Post-event evaluation helps identify areas for improvement and provides insights for future event planning.
Event management requires strong organizational skills, attention to detail, effective communication, negotiation skills, and the ability to work under pressure. Event managers often work with a variety of stakeholders, including clients, vendors, sponsors, speakers, performers, and attendees, to deliver a memorable and successful event experience.