What is Marketing Management? Definition, Process & Trends
Marketing management is a crucial aspect of any business, and understanding its process is essential for achieving organizational goals. In this blog post, we will explore the definition, history, key features, applications, and future trends of marketing management process. We will delve into the role of marketing strategies and customer relationships in achieving organizational objectives. As marketing has evolved over time to include a range of activities such as market research, product development, pricing, promotion, and distribution; it has become increasingly important to have a structured approach to managing these activities. By implementing effective marketing management processes, businesses can ensure…