Learn how to simplify your social media strategy and posting with Simplified’s content calendar. Access the social media tab in the top toolbar, connect multiple accounts, view posts in list or grid format, use green dots for inspiration, and schedule posts easily with AI assistant for captions and hashtags based on SEO focus of caption and niche. Edit scheduled posts using the three-dot icon in the corner of the post. Export all monthly posts as PDF or PNG files.
Social Media Scheduler for Social Media Managers & Creators
- The speaker spent the day mapping out their content calendar for the next week.
- They use analytics and trends to inform their strategy.
- They recommend using Metricool, which offers a 30-day free trial with code “Latasha.”
- Metricool allows you to connect multiple social accounts and view individual post performance.
- You can also do manual research by looking at hashtags or industry news to determine topics to cover.
- The next step is writing out a list of content that needs to be created.
- Content creation takes up most of the time, but Metricool’s planning feature makes scheduling easy.
- You can drag posts around in the calendar view and get time recommendations for the best posting times.
- Additional team members can be added as complete editors or read-only members, and multiple brands can be managed in Metricool.
What Is a Social Content Calendar?
- Simplified’s content calendar simplifies social media strategy and posting.
- Access the social media tab in the top toolbar to access the calendar.
- Connect accounts for Instagram business, Instagram personal, Facebook, Twitter, Pinterest, TikTok, LinkedIn, Google My Business, and YouTube.
- View posts in calendar list feed or grid format.
- Use green dots on some days with holidays next to them to inspire posts.
- Schedule a post using the new post button or plus icon on a preferred day.
- Use AI assistant for captions and hashtags based on SEO focus of caption and niche.
- Create snippets for saved responses used repeatedly by team members.
- Edit scheduled posts using the three-dot icon in the corner of the post.
- The export post button allows downloading all monthly posts as PDF or PNG files.
How to Create Your Instagram Content Calendar
- There are many tools available for creating an Instagram content calendar.
- Finding the right tool depends on your visual preferences, goals, and team size.
- Social media schedulers like Later, Planoly, Hootsuite, and Metricool help schedule social media content quickly.
- Solopreneur tools like Notion, Trello, Evernote, Milanote, and Airtable are perfect for organizing branding or links in one place to access everything easily.
- Project management team tools like ClickUp, Asana, and Monday.com help manage and organize entire businesses with larger platforms to host everything.
- A bonus tool called AppSumo is recommended as it helps entrepreneurs automate the busy work that comes with running a business while saving money at the same time.
- Every content calendar should have a brain dump section where ideas can be listed before scheduling them later.
- Two ways of labeling include color coding or tagging different platforms, such as YouTube videos or Instagram carousels, making filtering easier when needed.
- Value pillars such as educational value or entertainment value should also be rotated so that there’s always something new being offered to followers.
- ClickUp has been used by the author’s team for their master content calendar and other things, including course launch funnel products branding daily tasks, etc., making it an excellent option for project management teams looking to stay organized.
How to Schedule All Your Social Media Content With This Free Tool
- Metricool is a social media scheduler that can integrate with various platforms.
- It offers free and premium features, with the ability to post up to 50 posts per month on the free platform.
- The visual planner shows the best times to post on Twitter, Facebook, and Instagram based on past performance analysis of your account.
- Customizing content for each platform is essential instead of repurposing content across all platforms.
- You can schedule posts for Facebook, Twitter, Instagram (including stories and reels), TikTok, LinkedIn, and Google My Business using Metricool.
- Hashtag research is available for Instagram and TikTok hashtags on their excellent platform.
- Cross-posting is possible between different platforms using Metricool’s scheduling feature.
- Using a social media scheduler like Metricool does not decrease reach if customized content is created for each platform instead of dumping repurposed content across all platforms without analyzing what works or doesn’t work specifically for each one.
- Rachel Peterson is a social media strategist who serves as the U.S. ambassador for Metricool.
- Metricool has workflows to support users in planning and scheduling their social media effortlessly.
Trello Social Media Content Calendar Guide
- Trello is a project management software that can be used for social media content planning and management.
- To use Trello, sign up for a free plan on trello.com.
- Create a new board for monthly content planning by clicking “Create” and naming the board.
- Add different lists to your board, such as new ideas, content writing, designing, editing videos uploaded, revised presentations, and completing.
- Click “Add a card” to add tasks to each list and give them names/descriptions.
- Assign members to each task and create labels (e.g., Instagram) to organize better tasks related to specific social media platforms/accounts.
- Set start dates, due dates, and reminders, and attach links or documents if necessary using the attachment option in each task card.
- Customize each task card with covers or automation (e.g., move cards from one list/board to another).
- Share task cards with team members through QR codes or print options under the share option tab on each card.
- Use Trello’s workspace features to collaborate effectively with team members on social media marketing strategies/content creation plans by sharing ideas/tasks within boards/lists/cards, etcetera.
How to Plan Your Instagram Feed Using Canva
- Canva can plan Instagram feeds instead of designing apps like Planoly, Unum Later, or Preview.
- Modern Millie is a social media influencer who posts videos every Wednesday on the latest strategies and trends on social media to help grow your brand.
- She uses Canva to plan her Instagram feed because she finds it more accessible than using her phone, and since her feed uses more graphics, it makes sense for her to stay on her laptop.
- She created a template called “My Planning Feed Template” in Canva, where she uploads photos and arranges them according to how she wants them displayed in her feed.
- With other planning apps, you can only plan out reels a little, but with Canva, you can have a reel cover image so that when you plug it into the feed, you can see how it will look cropped.
- Millie also uses Trello to plan her content calendar by plugging in captions and photos for each day of the week from Monday through Friday.
- The reason why Millie prefers using Canva over other planning apps is that they require payment or upgrading for certain features such as scheduling carousel posts or auto-posting unless one has a business account connected with Facebook creator studio, which allows auto-scheduling of photo and carousel posts only, but not video content like Reels yet.
- Dollar 80 is an app designed to increase engagement by leaving meaningful comments on nine posts for ten different hashtags while making commenting organized rather than manual work done via mobile phones alone.
Daily Schedule App: Motion
- The video is sponsored by an app called Motion, which uses artificial intelligence to plan your day.
- The app claims to increase productivity by 25%, costing $0.62 per day or almost $19 a month.
- The creator tests the app’s scheduling features with a fake schedule of tasks, events, breaks, and routines.
- Motion promises to prioritize tasks based on deadlines, meetings, and work hours while combining your to-do list and calendar in one place.
- It schedules uncompleted tasks for new times and days according to their deadlines, so you don’t have to worry about finishing them on time.
- Motion blocks time on your calendar for self-care every single day.
- The creator finds some cool scheduling features but needs to be more impressed overall because the app doesn’t allow different levels of priority between tasks when planning out projects that require chunking more significant projects into smaller subtasks with specific workflows like creating videos or work-related tasks.
- They test how the app handles busy times blocked off in their calendar with classes from 1-5 scheduled during working hours and sleeping a task which switches it with another study divided into chunks previously set up by the user.
- The creator feels they waste more time rescheduling things than they would manually use the Google Calendar blocking system at this $20/month price point.
- Brilliant is recommended as an interactive learning platform that teaches math science and computer science, among other subjects, including machine learning used in apps like Motion